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The Content Marketer's Guide to Thought Leadership

Source: Hubspot Oprah. Dave Ramsey. Seth Godin. Besides being highly successful in business, these people are known as thought-leaders — or experts — in their industry. Similarly, as a marketer, being an expert in your field is crucial. To do that, you...
How to Embed Video in Email [Quick Tip]

How to Embed Video in Email [Quick Tip]

Source: Hubspot Nowadays, video is an undeniably popular channel for marketing purposes. In fact, in 2019, 87% of businesses use video as a marketing tactic — a number drastically higher than just two years prior, when only 63% used video. If you’re an...
Inbound Marketing vs. Outbound Marketing

Inbound Marketing vs. Outbound Marketing

Source: Hubspot When I talk with most marketers about how they generate leads and fill the top of their sales funnel, most say outbound marketing. However, in 2019, a lot of innovative and successful businesses are actually embracing the art of inbound marketing. But,...