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Dwell Time is the SEO Metric You Need to Track

Dwell Time is the SEO Metric You Need to Track

Source: Hubspot This morning, I made a quick Google search. When the results page loaded, I spent time clicking through the first page of websites to find what I was looking for. When I didn't find my answer, I clicked back to that results page to look at the next...

The 6 Stages of the Product Life Cycle

The 6 Stages of the Product Life Cycle

Source: Hubspot When I was 12 years old, I used to look through my older cousin's CD collection, a little confused. I didn't understand the need to have CDs when I could go on my iTunes and listen to all my favorite songs. Then, when I was in middle school, I got my...

Images, GIFs or Video: Which Perform Best on Instagram?

Source: Hubspot Instagram is a wildly popular platform for consumers and companies alike. One reason the platform is so successful is due to its visual nature. Not only are images and videos more engaging than written text, but visual content is remembered more than...

Marketers Deserve Enterprise Software That Doesn’t Suck

Marketers Deserve Enterprise Software That Doesn’t Suck

Source: Hubspot “Old and clunky” “So hard to use” “This makes my head hurt” “The product feels like it was built without any customers in mind” Perhaps enterprise software providers should consider one of these phrases for the tagline of their next campaign. After...

The Ultimate Guide to LinkedIn Company Pages

The Ultimate Guide to LinkedIn Company Pages

Source: Hubspot In November 2018, LinkedIn launched LinkedIn Pages. This launch provided a new way for consumers to discover and vet their favorite businesses — and for businesses, organizations, and institutions to connect with their audiences. A lot happens on...