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The Beginner's Guide to Conversational Marketing

The Beginner's Guide to Conversational Marketing

Source: Hubspot How did your grandparents, parents, and younger siblings grow up gossiping about the latest party? I bet they’d all have different answers. Don’t believe me? Let’s take a trip back in time. First, we sent letters. If you think handwriting a card took a...

The Ultimate Guide to SEO in 2019

The Ultimate Guide to SEO in 2019

Source: Hubspot What is the first thing you do when you need new marketing ideas? What about when you decide it’s time to change the way you keep the books finally? Or even notice a flat tire in the car? My guess, you turn to Google. But did you know that 89% of...

25 Social Media Campaign Ideas to Try in 2019

25 Social Media Campaign Ideas to Try in 2019

Source: Hubspot The summer before my sophomore year in college, I was scrolling through Facebook when I saw my friend dump a bucket of ice water on herself. When I read the status update, I realized she was doing the Ice Bucket Challenge in an effort to promote...

How to Create a Cinemagraph in 7 Easy Steps

How to Create a Cinemagraph in 7 Easy Steps

Source: Hubspot How to Make a Cinemagraph Plan Record Importing and Clipping Creating Your Mask Editing Your Mask Reverse (or Not) As the old saying goes, "a picture is worth a thousand words." Given that 65% of the population are visual learners, using images as part...

The Content Marketer's Guide to Thought Leadership

Source: Hubspot Oprah. Dave Ramsey. Seth Godin. Besides being highly successful in business, these people are known as thought-leaders -- or experts -- in their industry. Similarly, as a marketer, being an expert in your field is crucial. To do that, you have to drive...

How to Embed Video in Email [Quick Tip]

How to Embed Video in Email [Quick Tip]

Source: Hubspot Nowadays, video is an undeniably popular channel for marketing purposes. In fact, in 2019, 87% of businesses use video as a marketing tactic -- a number drastically higher than just two years prior, when only 63% used video. If you're an email...